Media and Convergence Management

• Corporate Author: SpringerLink (Online service)
• Other Authors: Diehl, Sandra (Editor), Karmasin, Matthias (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Subjects: Business.; Industrial management.; Communication.; Sociology.; Mass media.; Business and Management.; Media Management.; Media Research.; Communication Studies.

Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. T...