Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design /

This book serves as a  helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but a...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Solberg Søilen, Klaus (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Σειρά:Management for Professionals,
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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003 DE-He213
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007 cr nn 008mamaa
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020 |a 9783642367939  |9 978-3-642-36793-9 
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100 1 |a Solberg Søilen, Klaus.  |e author. 
245 1 0 |a Exhibit Marketing and Trade Show Intelligence  |h [electronic resource] :  |b Successful Boothmanship and Booth Design /  |c by Klaus Solberg Søilen. 
264 1 |a Berlin, Heidelberg :  |b Springer Berlin Heidelberg :  |b Imprint: Springer,  |c 2013. 
300 |a XLI, 150 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a Management for Professionals,  |x 2192-8096 
505 0 |a Integrated marketing communications -- Booth staff behavior -- Booth design and marketing materials -- Pre-show planning -- Post-show follow-up -- Trade show intelligence. 
520 |a This book serves as a  helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but also to gather and analyze information. Constantly emerging techniques are making this task easier and more important for companies to stay competitive, but adequate planning and organization still remains a challenge. The book largely focuses on the perspective of competitive intelligence, called Trade Show Intelligence, which emphasizes the importance of information gathering and analysis. A vast range of examples and cases support the main concepts presented. This books aims to assist the reader to successfully plan and organize trade shows. Students taking event marketing courses can use this work as a sourcebook for the principles of successful booth management. 
650 0 |a Business. 
650 0 |a Marketing. 
650 0 |a Industrial management. 
650 0 |a Market research. 
650 1 4 |a Business and Management. 
650 2 4 |a Marketing. 
650 2 4 |a Media Management. 
650 2 4 |a Market Research/Competitive Intelligence. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9783642367922 
830 0 |a Management for Professionals,  |x 2192-8096 
856 4 0 |u http://dx.doi.org/10.1007/978-3-642-36793-9  |z Full Text via HEAL-Link 
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950 |a Business and Economics (Springer-11643)