Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design /

• Κύριος συγγραφέας: Solberg Søilen, Klaus (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Marketing.; Industrial management.; Market research.; Business and Management.; Media Management.; Market Research/Competitive Intelligence.

This book serves as a  helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but a...

Πίνακας περιεχομένων:

• Integrated marketing communications
• Booth staff behavior
• Booth design and marketing materials
• Pre-show planning
• Post-show follow-up
• Trade show intelligence.