Marketing Cases from Emerging Markets
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both ac...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
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Άλλοι συγγραφείς: | Mutum, Dilip (Επιμελητής έκδοσης), Roy, Sanjit Kumar (Επιμελητής έκδοσης), Kipnis, Eva (Επιμελητής έκδοσης) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2014.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
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Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
ανά: Schaffmeister, Niklas
Έκδοση: (2015) -
Market Entry in China Case Studies on Strategy, Marketing, and Branding /
Έκδοση: (2016) -
Fundamentals of Business-to-Business Marketing Mastering Business Markets /
Έκδοση: (2015) -
Global Marketing Strategy An Executive Digest /
ανά: Schlegelmilch, Bodo B.
Έκδοση: (2016) -
Market Entry into the USA Why European Companies Fail and How to Succeed /
ανά: Drews, Ralf, κ.ά.
Έκδοση: (2016)