Marketing Cases from Emerging Markets

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Mutum, Dilip (Επιμελητής έκδοσης), Roy, Sanjit Kumar (Επιμελητής έκδοσης), Kipnis, Eva (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014.
• Θέματα: Business.; Marketing.; Market research.; Leadership.; Globalization.; Markets.; Business and Management.; Emerging Markets/Globalization.; Business Strategy/Leadership.; Market Research/Competitive Intelligence.

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both ac...

Πίνακας περιεχομένων:

• Introduction.- Socio-Cultural Influences
• Market Orientation and Brand Strategies
• Product Development and Market entry
• Marketing communications and Social Media Marketing
• Conclusion.