Brand Growth Barriers Identify, Understand, and Overcome Them /

• Κύριοι συγγραφείς: Krüger, Ralph (Συγγραφέας), Stumpf, Andreas (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Marketing.; Market research.; Leadership.; Organization.; Planning.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.; Market Research/Competitive Intelligence.

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In thi...

Πίνακας περιεχομένων:

• The wonderful world of growing brands
• Requirements of growth-oriented brand management
• Identifying growth barriers
• Understanding growth barriers
• Overcoming growth barriers
• Planning, forecasting and monitoring growth
• Checklists and Questions.