Brand Growth Barriers Identify, Understand, and Overcome Them /

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In thi...

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Bibliographic Details
Main Authors: Krüger, Ralph (Author), Stumpf, Andreas (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Series:Management for Professionals,
Subjects:
Online Access:Full Text via HEAL-Link
Table of Contents:
  • The wonderful world of growing brands
  • Requirements of growth-oriented brand management
  • Identifying growth barriers
  • Understanding growth barriers
  • Overcoming growth barriers
  • Planning, forecasting and monitoring growth
  • Checklists and Questions.