Brand Growth Barriers Identify, Understand, and Overcome Them /

Brand Growth Barriers Identify, Understand, and Overcome Them /

How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In thi...

Full description

Bibliographic Details
Main Authors: Krüger, Ralph (Author), Stumpf, Andreas (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Series:Management for Professionals,
Subjects:
Business.
Marketing.
Market research.
Leadership.
Organization.
Planning.
Sales management.
Business and Management.
Business Strategy/Leadership.
Sales/Distribution.
Market Research/Competitive Intelligence.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

Similar Items