Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research f...
Κύριοι συγγραφείς: | Vecchiato, Giovanni (Συγγραφέας), Cherubino, Patrizia (Συγγραφέας), Trettel, Arianna (Συγγραφέας), Babiloni, Fabio (Συγγραφέας) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2013.
|
Σειρά: | Biosystems & Biorobotics,
3 |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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