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02359nam a22004695i 4500 |
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978-3-642-38091-4 |
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DE-He213 |
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20151204154846.0 |
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cr nn 008mamaa |
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130605s2013 gw | s |||| 0|eng d |
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|a 9783642380914
|9 978-3-642-38091-4
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|a 10.1007/978-3-642-38091-4
|2 doi
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|d GrThAP
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|a HF5410-5417.5
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|a 658.8
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|a Shin, Kwang-Yong.
|e author.
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|a The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
|h [electronic resource] /
|c by Kwang-Yong Shin.
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|a Berlin, Heidelberg :
|b Springer Berlin Heidelberg :
|b Imprint: Springer,
|c 2013.
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| 300 |
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|a XII, 148 p. 30 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a SpringerBriefs in Business,
|x 2191-5482
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|a Introduction -- Organization -- Implementation -- Marcom Manager’s Work: Communication Category -- The Working Model of Marcom Manager.
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| 520 |
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|a The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
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| 650 |
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|a Business.
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|a Management science.
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| 650 |
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|a Marketing.
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|a Business and Management.
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| 650 |
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|a Marketing.
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| 650 |
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|a Business and Management, general.
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| 710 |
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|a SpringerLink (Online service)
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|t Springer eBooks
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| 776 |
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|i Printed edition:
|z 9783642380907
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| 830 |
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|a SpringerBriefs in Business,
|x 2191-5482
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| 856 |
4 |
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|u http://dx.doi.org/10.1007/978-3-642-38091-4
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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