E-Commerce Strategy

E-Commerce Strategy

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies a...

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Bibliographic Details
Main Authors:	Qin, Zheng (Author), Chang, Yang (Author), Li, Shundong (Author), Li, Fengxiang (Author)
Corporate Author:	SpringerLink (Online service)
Format:	Electronic eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014.
Subjects:	Computer science. Information technology. Business > Data processing. Computers. E-commerce. Computer Science. Information Systems and Communication Service. e-Commerce/e-business. IT in Business.
Online Access:	Full Text via HEAL-Link

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