E-Commerce Strategy

• Κύριοι συγγραφείς: Qin, Zheng (Συγγραφέας), Chang, Yang (Συγγραφέας), Li, Shundong (Συγγραφέας), Li, Fengxiang (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014.
• Θέματα: Computer science.; Information technology.; Business > Data processing.; Computers.; E-commerce.; Computer Science.; Information Systems and Communication Service.; e-Commerce/e-business.; IT in Business.

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies a...

Πίνακας περιεχομένων:

• E-commerce and E-commerce Strategy
• National E-commerce Strategy
• E-commerce Strategy of Industries
• E-commerce Strategy in Enterprises
• E-commerce Strategy under Specific Strategic Environments
• E-commerce Technical Strategy
• The Present Situation and Outlook of E-commerce Strategy.