E-Commerce Strategy

• Main Authors: Qin, Zheng (Author), Chang, Yang (Author), Li, Shundong (Author), Li, Fengxiang (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014.
• Subjects: Computer science.; Information technology.; Business > Data processing.; Computers.; E-commerce.; Computer Science.; Information Systems and Communication Service.; e-Commerce/e-business.; IT in Business.

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies a...