Collaboration in the Australian and Chinese Mobile Telecommunication Markets

• Κύριος συγγραφέας: Zhang, Yu (Aimee) (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014.
• Θέματα: Business.; Market research.; International business enterprises.; Cultural studies.; Business and Management.; International Business.; Market Research/Competitive Intelligence.; Cultural Studies.

A major objective of this book is to identify the key determinants of successful inter-firm collaborations in the telecommunications industry in Australia and China, utilizing both qualitative and quantitative research methods as complementary methodologies. The findings will provide essential infor...

Πίνακας περιεχομένων:

• Introduction
• Definitions and theories of collaboration
• Literature review
• Methodology
• Telecommunications and inter-firm collaborations
• A case study on collaboration in the Chinese mobile telecommunication market
• A case study on collaboration in the Australian mobile telecommunication market
• A quantitative study of collaboration
• Conclusions and recommendations.