CSR 2.0 Transforming Corporate Sustainability and Responsibility /

• Main Author: Visser, Wayne (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014.
• Series: SpringerBriefs in Business,
• Subjects: Business.; Leadership.; Organization.; Planning.; Business ethics.; Environmental management.; Sustainable development.; Economic sociology.; Business and Management.; Business Ethics.; Sustainable Development.; Organizational Studies, Economic Sociology.; Business Strategy/Leadership.; Environmental Management.

The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1.0 and characterise most current CSR practice, while the fifth st...

Table of Contents:

• Introduction
• Ages and Stages of CSR
• The Failure of CSR 1.0
• CSR 2.0 as a New Metaphor
• Principles of CSR 2.0
• Assessing CSR 2.0 Performance
• Conclusion.