Strategy and Communication for Innovation

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Pfeffermann, Nicole (Επιμελητής έκδοσης), Minshall, Tim (Επιμελητής έκδοσης), Mortara, Letizia (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
• Έκδοση: 2nd ed. 2013.
• Θέματα: Business.; Management.; Industrial management.; Engineering economics.; Engineering economy.; Industrial organization.; Business and Management.; Innovation/Technology Management.; Engineering Economics, Organization, Logistics, Marketing.; Industrial Organization.

Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the...