The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /

What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be unders...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Bickhoff, Nils (Συγγραφέας), Hollensen, Svend (Συγγραφέας), Opresnik, Marc (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014.
Σειρά:	Quintessence Series,
Θέματα:	Business. Marketing. Management. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

The Quintessence of Strategic Management What You Really Need to Know to Survive in Business /
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2010)

The Quintessence of Strategic Management What You Really Need to Know to Survive in Business /
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2016)

The Quintessence of Supply Chain Management What You Really Need to Know to Manage Your Processes in Procurement, Manufacturing, Warehousing and Logistics /
ανά: Poluha, Rolf G.
Έκδοση: (2016)

The Quintessence of Strategic Management What You Really Need to Know to Survive in Business
ανά: Kotler, Philip
Έκδοση: (2010)

The Quintessence of Sales What You Really Need to Know to Be Successful in Sales /
ανά: Hase, Stefan, κ.ά.
Έκδοση: (2018)

International Direct Marketing Principles, Best Practices, Marketing Facts /
Έκδοση: (2007)

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Έκδοση: (2012)

Business Relationship Management and Marketing Mastering Business Markets /
Έκδοση: (2015)

Foundations of Marketing
ανά: Groucutt, Jonathan
Έκδοση: (2005)

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough /
ανά: Backhaus, Klaus
Έκδοση: (2013)

Transnational Marketing and Transnational Consumers
ανά: Sirkeci, Ibrahim
Έκδοση: (2013)

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Vintage Marketing Differentiation The Origins of Marketing and Branding Strategies /
ανά: Williams, Jr., Robert L., κ.ά.
Έκδοση: (2017)

Business Project Management and Marketing Mastering Business Markets /
Έκδοση: (2016)

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
ανά: Shin, Kwang-Yong
Έκδοση: (2013)

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing /
ανά: Schönhoff, Alejandro-Marcel
Έκδοση: (2014)

Visualizing Marketing From Abstract to Intuitive /
ανά: Kucuk, S. Umit
Έκδοση: (2017)

Recovery Management in Business-to-Business Markets Conceptual Dimensions, Relational Consequences and Financial Contributions /
ανά: Döscher, Kristian
Έκδοση: (2014)

Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress /
Έκδοση: (2015)

Market Entry into the USA Why European Companies Fail and How to Succeed /
ανά: Drews, Ralf, κ.ά.
Έκδοση: (2016)

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /
ανά: Saavedra, Claudio A.
Έκδοση: (2016)

Diversity in European Marketing Text and Cases /
Έκδοση: (2012)

Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making /
ανά: Leeflang, Peter S.H, κ.ά.
Έκδοση: (2015)

Market-Driving Behavior in Emerging Firms A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /
ανά: Neuenburg, Jesko-Philipp
Έκδοση: (2010)

Strategic Marketing Cases in Emerging Markets
Έκδοση: (2017)

Market Entry Strategies of Foreign Telecom Companies in India
ανά: Levi, Kiruba Jeyaseeli Benjamin
Έκδοση: (2007)

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
Έκδοση: (2015)

Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress /
Έκδοση: (2015)

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
ανά: Hult, G. Tomas M.
Έκδοση: (2011)

Market Entry in China Case Studies on Strategy, Marketing, and Branding /
Έκδοση: (2016)

Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer Innovation Resistance /
ανά: Hintze, Stephanie
Έκδοση: (2015)

Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2016)

Marketing Cases from Emerging Markets
Έκδοση: (2014)

The Quintessence of Intercultural Business Communication
ανά: Moll, Melanie
Έκδοση: (2012)

Fundamentals of Business-to-Business Marketing Mastering Business Markets /
Έκδοση: (2015)

Market Response Models Econometric and Time Series Analysis /
ανά: Hanssens, Dominique M., κ.ά.
Έκδοση: (2001)

Proceedings of the 1995 World Marketing Congress
Έκδοση: (2015)

Proceedings of the 1997 World Marketing Congress
Έκδοση: (2015)

Βιβλιοθήκη & Κέντρο Πληροφόρησης | Πανεπιστήμιο Πατρών