The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /

• Κύριοι συγγραφείς: Bickhoff, Nils (Συγγραφέας), Hollensen, Svend (Συγγραφέας), Opresnik, Marc (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2014.
• Σειρά: Quintessence Series,
• Θέματα: Business.; Marketing.; Management.; Business and Management.

What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be unders...

Πίνακας περιεχομένων:

• Marketing and Marketing Management: A First Basic Understanding
• Step 1 - Market Analysis: Structuring and Evaluating the Market Information
• Step 2 - Strategic and Operative Marketing Planning: Segmenting, Targeting, Positioning
• Step 3 - Marketing Implementation: Executing the Marketing Plan
• Conclusion: Marketing and Railroad Companies.