APA (7th ed.) Citation

Sarstedt, M., & Mooi, E. (2014). A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (2nd ed. 2014.). Springer Berlin Heidelberg : Imprint: Springer.

Chicago Style (17th ed.) Citation

Sarstedt, Marko, and Erik Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. 2nd ed. 2014. Berlin, Heidelberg: Springer Berlin Heidelberg : Imprint: Springer, 2014.

MLA (8th ed.) Citation

Sarstedt, Marko, and Erik Mooi. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. 2nd ed. 2014. Springer Berlin Heidelberg : Imprint: Springer, 2014.