A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /
This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA...
Κύριοι συγγραφείς: | , |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Berlin, Heidelberg :
Springer Berlin Heidelberg : Imprint: Springer,
2014.
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Έκδοση: | 2nd ed. 2014. |
Σειρά: | Springer Texts in Business and Economics,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Preface
- 1 Introduction to Market Research
- 2 The Market Research Process
- 3 Data
- 4 Getting Data
- 5 Descriptive Statistics
- 6 Hypothesis Testing & ANOVA
- 7 Regression Analysis
- 8 Factor Analysis
- 9 Cluster Analysis
- Index.