Software Product Management The ISPMA-Compliant Study Guide and Handbook /

• Main Authors: Kittlaus, Hans-Bernd (Author), Fricker, Samuel A. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2017.
• Subjects: Computer science.; Management.; Leadership.; Success in business.; Careers.; Industrial management.; Computer industry.; Management information systems.; Computer Science.; Management of Computing and Information Systems.; Business Strategy/Leadership.; Careers in Business and Mangagement.; The Computer Industry.; Innovation/Technology Management.

This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchest...

Table of Contents:

• Introduction and Foundations
• Software Product Management Essentials
• Software Product Management Framework
• Product Strategy
• Product Strategy Essentials
• Business Aspects
• Pricing
• Ecosystem Management
• Legal Aspects
• Product Planning
• Product Requirements Engineering
• Release Planning
• Roadmapping
• Product Life Cycle Management
• Impact From Development Methodologies
• Strategic Management
• Corporate Strategy
• Portfolio Management
• Innovation Management
• Resource Management
• Market and Product Analysis
• Orchestration of the Organization’s Functional Areas
• Development
• Marketing
• Sales and Distribution
• Service and Support
• The Role of SPM as Orchestrator
• The Future of SPM
• Addendum: SPM in Different Business Scenarios
• Bibliography.