European Retail Research 2012, Volume 26, Issue II /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Schramm-Klein, Hanna (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
• Subjects: Business.; Sales management.; Business and Management.; Sales/Distribution.

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...

Table of Contents:

• Brand-Driven Leadership in Retailing
• Store Environment
• Trade Promotion
• Word of Mouth and Customer Satisfaction
• Country Reports Lithunia and Sweden.