Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee /

• Κύριος συγγραφέας: Langen, Nina (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
• Θέματα: Business.; Marketing.; Business and Management.

Individuals have a multitude of possibilities by means of their decisions to influence ecological, social and economic developments at the regional, national and global level. Nina Langen elaborates differences and similarities of forms of ethical behaviour, such as ethical consumption and charitabl...

Πίνακας περιεχομένων:

• Consumers’ decision making
• Preference measurement
• Ethical consumption
• Fair Trade
• Charitable Giving
• Cause-related Marketing.