Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities /
Retail internationalization is gaining importance in retail practice, but the research status is still fairly narrow. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the suc...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
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| Series: | Handel und Internationales Marketing / Retailing and International Marketing
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| Online Access: | Full Text via HEAL-Link |
