Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities /
Retail internationalization is gaining importance in retail practice, but the research status is still fairly narrow. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the suc...
| Κύριος συγγραφέας: | |
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| Συγγραφή απο Οργανισμό/Αρχή: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
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| Σειρά: | Handel und Internationales Marketing / Retailing and International Marketing
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
