Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities /

• Main Author: Elsner, Stefan (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Series: Handel und Internationales Marketing / Retailing and International Marketing
• Subjects: Business.; Marketing.; Business and Management.

Retail internationalization is gaining importance in retail practice, but the research status is still fairly narrow. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the suc...

Table of Contents:

• Internationalization
• Retailing
• Entry mode choice
• Format transfer
• Standardization and adaptation
• Organizational Structure.