Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities /

• Κύριος συγγραφέας: Elsner, Stefan (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Σειρά: Handel und Internationales Marketing / Retailing and International Marketing
• Θέματα: Business.; Marketing.; Business and Management.

Retail internationalization is gaining importance in retail practice, but the research status is still fairly narrow. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the suc...

Πίνακας περιεχομένων:

• Internationalization
• Retailing
• Entry mode choice
• Format transfer
• Standardization and adaptation
• Organizational Structure.