Branded Spaces Experience Enactments and Entanglements /
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming ligh...
| Συγγραφή απο Οργανισμό/Αρχή: | |
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| Άλλοι συγγραφείς: | , |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer VS,
2013.
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| Σειρά: | Management – Culture – Interpretation
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
