Branded Spaces Experience Enactments and Entanglements /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Sonnenburg, Stephan (Editor), Baker, Laura (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2013.
• Series: Management – Culture – Interpretation
• Subjects: Social sciences.; Economic sociology.; Social Sciences.; Organizational Studies, Economic Sociology.

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming ligh...