Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats /

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store e...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Berg, Bettina (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
Σειρά:Handel und Internationales Marketing / Retailing and International Marketing
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Managing Retail Brands Across Different Consumer Perception Levels
  • Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers
  • Managing retail brands in the light of different local competitive contexts
  • Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition
  • Managing Retail Brands Within Different Retail Formats in an International Context
  • A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats.