Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats /
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store e...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
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Σειρά: | Handel und Internationales Marketing / Retailing and International Marketing
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Managing Retail Brands Across Different Consumer Perception Levels
- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers
- Managing retail brands in the light of different local competitive contexts
- Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition
- Managing Retail Brands Within Different Retail Formats in an International Context
- A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats.