An Investigation of Women’s and Men’s Perceptions and Meanings Associated with Food Risks

Concern about food risks is widespread. Consumers, however, are found to differ in terms of how they evaluate these risks. One of the most prominent findings in this regard is the differences between women and men. Many studies report that men are less worried about environmental and technological r...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Bieberstein, Andrea (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2014.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
LEADER 03273nam a22004455i 4500
001 978-3-658-03275-3
003 DE-He213
005 20151121021226.0
007 cr nn 008mamaa
008 130818s2014 gw | s |||| 0|eng d
020 |a 9783658032753  |9 978-3-658-03275-3 
024 7 |a 10.1007/978-3-658-03275-3  |2 doi 
040 |d GrThAP 
050 4 |a HN25 
072 7 |a JFF  |2 bicssc 
072 7 |a SOC026000  |2 bisacsh 
072 7 |a SOC027000  |2 bisacsh 
082 0 4 |a 306  |2 23 
100 1 |a Bieberstein, Andrea.  |e author. 
245 1 3 |a An Investigation of Women’s and Men’s Perceptions and Meanings Associated with Food Risks  |h [electronic resource] /  |c by Andrea Bieberstein. 
264 1 |a Wiesbaden :  |b Springer Fachmedien Wiesbaden :  |b Imprint: Springer VS,  |c 2014. 
300 |a XVI, 317 p. 15 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 |a Cognitive and Affective Process in Risk Perception -- Gender Differences in Risk Perception -- Approaches Helping to Uncover Cognitive Structures and Underlying Motivations. 
520 |a Concern about food risks is widespread. Consumers, however, are found to differ in terms of how they evaluate these risks. One of the most prominent findings in this regard is the differences between women and men. Many studies report that men are less worried about environmental and technological risks than women, which is also the case for food risks. At the same time it is criticized that these differences are often exaggerated, similarities overlooked, and systematic investigations are lacking. Andrea Bieberstein gives a comprehensive overview of theoretical approaches to risk perception and empirical work that has been conducted in the field of risk perception research. Furthermore, she provides a systematic investigation of how food risks are constructed for women and men by uncovering the meanings in terms of associations, feelings, and values that they attach to various food risks. This allows a deeper understanding of the gender differences in risk perception in terms of their relevance and meaning.   Contents Cognitive and Affective Processes in Risk Perception Gender Differences in Risk Perception Approaches Helping to Uncover Cognitive Structures and Underlying Motivations Target Groups Researchers, students, and practitioners in the fields of risk research and consumer behaviour, with a focus on marketing and cognitive psychology.   Author Dr. Andrea Bieberstein is a postdoctoral researcher at the department of Marketing and Consumer Research at Technische Universität München, Munich, Germany.                        . 
650 0 |a Social sciences. 
650 0 |a Medical research. 
650 0 |a Quality of life. 
650 1 4 |a Social Sciences. 
650 2 4 |a Quality of Life Research. 
650 2 4 |a Social Sciences, general. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9783658032746 
856 4 0 |u http://dx.doi.org/10.1007/978-3-658-03275-3  |z Full Text via HEAL-Link 
912 |a ZDB-2-SHU 
950 |a Humanities, Social Sciences and Law (Springer-11648)