An Investigation of Women’s and Men’s Perceptions and Meanings Associated with Food Risks

• Main Author: Bieberstein, Andrea (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2014.
• Subjects: Social sciences.; Medical research.; Quality of life.; Social Sciences.; Quality of Life Research.; Social Sciences, general.

Concern about food risks is widespread. Consumers, however, are found to differ in terms of how they evaluate these risks. One of the most prominent findings in this regard is the differences between women and men. Many studies report that men are less worried about environmental and technological r...

Table of Contents:

• Cognitive and Affective Process in Risk Perception
• Gender Differences in Risk Perception
• Approaches Helping to Uncover Cognitive Structures and Underlying Motivations.