Tourist Destination Images and Local Culture Using the Example of the United Arab Emirates /

• Κύριος συγγραφέας: Schwaighofer, Verena (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Σειρά: BestMasters
• Θέματα: Business.; Marketing.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into th...

Πίνακας περιεχομένων:

• Image and Destination Brands
• The Image of the United Arab Emirates
• The traditional Arabian Culture.