Tourist Destination Images and Local Culture Using the Example of the United Arab Emirates /

• Main Author: Schwaighofer, Verena (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Series: BestMasters
• Subjects: Business.; Marketing.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into th...

Table of Contents:

• Image and Destination Brands
• The Image of the United Arab Emirates
• The traditional Arabian Culture.