The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests /

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Chehimi, Nadine (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
LEADER 02849nam a22004695i 4500
001 978-3-658-04544-9
003 DE-He213
005 20151204155206.0
007 cr nn 008mamaa
008 131202s2014 gw | s |||| 0|eng d
020 |a 9783658045449  |9 978-3-658-04544-9 
024 7 |a 10.1007/978-3-658-04544-9  |2 doi 
040 |d GrThAP 
050 4 |a HF4999.2-6182 
050 4 |a HD28-70 
072 7 |a KJ  |2 bicssc 
072 7 |a BUS042000  |2 bisacsh 
082 0 4 |a 650  |2 23 
100 1 |a Chehimi, Nadine.  |e author. 
245 1 4 |a The Social Web in the Hotel Industry  |h [electronic resource] :  |b The Impact of the Social Web on the Information Process of German Hotel Guests /  |c by Nadine Chehimi. 
264 1 |a Wiesbaden :  |b Springer Fachmedien Wiesbaden :  |b Imprint: Springer Gabler,  |c 2014. 
300 |a XXIV, 183 p. 79 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
505 0 |a Introduction -- The Social Web -- Tourist Information Search -- The German Hotel Market -- Methodology -- Results of the Survey -- Concluding Remarks. 
520 |a The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.      Contents The social web Tourist information search The German hotel market    Target Groups Lecturers and students of marketing, communication and tourism Hoteliers and marketing specialists   The Author Nadine Chehimi is currently working as project manager for Customer Relationship Management for a hotel chain. 
650 0 |a Business. 
650 0 |a Management science. 
650 0 |a Marketing. 
650 0 |a Market research. 
650 1 4 |a Business and Management. 
650 2 4 |a Business and Management, general. 
650 2 4 |a Marketing. 
650 2 4 |a Market Research/Competitive Intelligence. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9783658045432 
856 4 0 |u http://dx.doi.org/10.1007/978-3-658-04544-9  |z Full Text via HEAL-Link 
912 |a ZDB-2-SBE 
950 |a Business and Economics (Springer-11643)