The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests /
The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and...
| Main Author: | Chehimi, Nadine (Author) |
|---|---|
| Corporate Author: | SpringerLink (Online service) |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
|
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
Similar Items
-
Online Channel Integration Value Creation and Customer Reactions in Online and Physical Stores /
by: Binder, Jochen
Published: (2014) -
Competitive Differentiation within the Shipbuilding Industry The Importance of Competence in the Field of Services /
by: Sauerhoff, Christopher
Published: (2014) -
Driving Innovation in Service Organizations A Study in the German Airport Industry /
by: Scheler, Jessica
Published: (2013) -
Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance /
by: Gross, Philip
Published: (2015) -
Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /
Published: (2015)