The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests /

• Main Author: Chehimi, Nadine (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Subjects: Business.; Management science.; Marketing.; Market research.; Business and Management.; Business and Management, general.; Market Research/Competitive Intelligence.

The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and...

Table of Contents:

• Introduction
• The Social Web
• Tourist Information Search
• The German Hotel Market
• Methodology
• Results of the Survey
• Concluding Remarks.