When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts /

• Main Author: Kastner, Olga Louisa (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Series: BestMasters
• Subjects: Business.; Marketing.; Market research.; Business and Management.; Market Research/Competitive Intelligence.

Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, th...