Retail Marketing and Sales Performance A Definitive Guide to Optimizing Service Quality and Sales Effectiveness /

• Main Author: Preuss, Christoph (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Subjects: Business.; Marketing.; Management.; Sales management.; Business and Management.; Sales/Distribution.

The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches. The approach comprises a series of complementary surveys of franchisees, branch managers, shop visit...

Table of Contents:

• Introduction
• Retail marketing, concepts and research model
• Methodology and methods
• Results
• Discussion of results.