Realizing Business Model Innovation A Strategic Approach for Business Unit Managers /

• Κύριος συγγραφέας: Trapp, Martin (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Θέματα: Business.; Management science.; Leadership.; Management.; Industrial management.; Business and Management.; Business Strategy/Leadership.; Business and Management, general.; Innovation/Technology Management.

Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and p...

Πίνακας περιεχομένων:

• Definition of business model innovation in established firms
• Placing business model innovation into the arena of corporate entrepreneurship
• A conceptual business model innovation process model
• Business model innovation management practices for business unit managers.