Realizing Business Model Innovation A Strategic Approach for Business Unit Managers /

• Main Author: Trapp, Martin (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Subjects: Business.; Management science.; Leadership.; Management.; Industrial management.; Business and Management.; Business Strategy/Leadership.; Business and Management, general.; Innovation/Technology Management.

Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and p...

Table of Contents:

• Definition of business model innovation in established firms
• Placing business model innovation into the arena of corporate entrepreneurship
• A conceptual business model innovation process model
• Business model innovation management practices for business unit managers.