European Retail Research 2013, Volume 27, Issue I /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Schramm-Klein, Hanna (Editor), Foscht, Thomas (Editor), Morschett, Dirk (Editor), Rudolph, Thomas (Editor), Schnedlitz, Peter (Editor), Swoboda, Bernhard (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Series: European Retail Research,
• Subjects: Business.; Management science.; Sales management.; Business and Management.; Business and Management, general.; Sales/Distribution.

The aim of  EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer...

Table of Contents:

• Self-monitoring and Fashion Retailer Choice
• Purchasing the Counterfeit
• Differentiation in Online Retailing
• Store Flyer Advertising
• Self-Service Technologies
• Retailing in Portugal.