Specialization in Online Innovation Communities Understand and Manage Specialized Members /

• Κύριος συγγραφέας: Bierwald, Jan (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Σειρά: Forschungs-/Entwicklungs-/Innovations-Management
• Θέματα: Business.; Entrepreneurship.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows...

Πίνακας περιεχομένων:

• Online Innovation Communities
• Factors Influencing Community Member Behavior
• Community Members‘ Contribution Focus.