Corporate Identity and Crisis Response Strategies Challenges and Opportunities of Communication in Times of Crisis /

• Κύριος συγγραφέας: Bloch, Olga (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2014.
• Θέματα: Social sciences.; Economic sociology.; Communication.; Industrial psychology.; Social Sciences.; Communication Studies.; Organizational Studies, Economic Sociology.; Industrial, Organisational and Economic Psychology.

The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by foc...

Πίνακας περιεχομένων:

• The notion of crisis: conceptual framework
• Building up a theoretical framework: review of the relevant theories
• Corporate identity and stakeholder perceptions in crisis
• Case study: crisis response strategies of Toyota.