Corporate Identity and Crisis Response Strategies Challenges and Opportunities of Communication in Times of Crisis /

• Main Author: Bloch, Olga (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2014.
• Subjects: Social sciences.; Economic sociology.; Communication.; Industrial psychology.; Social Sciences.; Communication Studies.; Organizational Studies, Economic Sociology.; Industrial, Organisational and Economic Psychology.

The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies’ crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by foc...