Legacy, Sustainability and CSR at Mega Sport Events An Analysis of the UEFA EURO 2008 in Switzerland /

• Main Authors: Lienhard, Pierre (Author), Preuss, Holger (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
• Series: Event- und Impaktforschung
• Subjects: Business.; Management science.; Economic policy.; Economics.; Economic Policy.; Business and Management, general.

The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. The host nations Austria and Switzerland emphasized the sustainability of the event. Through their analysis the authors argue that well-known principles of sustainability and policy...