Gross, P. (2015). Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance. Springer Fachmedien Wiesbaden : Imprint: Springer Gabler.
Παραπομπή σε μορφή Chicago (17η εκδ.)Gross, Philip. Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance. Wiesbaden: Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
Παραπομπή σε μορφή MLA (8th εκδ.)Gross, Philip. Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance. Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
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