Gross, P. (2015). Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance. Springer Fachmedien Wiesbaden : Imprint: Springer Gabler.
Chicago Style (17th ed.) CitationGross, Philip. Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance. Wiesbaden: Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
MLA (8th ed.) CitationGross, Philip. Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance. Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
Warning: These citations may not always be 100% accurate.
