Financial Communication in Small and Medium-Sized Enterprises Patents in Financial Communication /

• Κύριος συγγραφέας: Zureck, Alexander (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Σειρά: Business, Economics, and Law
• Θέματα: Finance.; Management.; Industrial management.; Macroeconomics.; Finance, general.; Innovation/Technology Management.; Macroeconomics/Monetary Economics//Financial Economics.

To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the...

Πίνακας περιεχομένων:

• Financial Communication in the Context of Information Economics
• Financial Communication in Small and Medium-Sized Enterprises
• Patents in Financial Communication.