Customer Co-Design A Study in the Mass Customization Industry /

• Κύριος συγγραφέας: Thallmaier, Stefan R. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Σειρά: Markt- und Unternehmensentwicklung Markets and Organisations
• Θέματα: Business.; Market research.; Management.; Industrial management.; Sales management.; Business and Management.; Innovation/Technology Management.; Market Research/Competitive Intelligence.; Sales/Distribution.

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) a...

Πίνακας περιεχομένων:

• Customers’ Perceived Value in Co-Design & Mass Customization
• Challenges of Customer Co-Design
• Online Customer Co-Design
• Customer Co-Design & Live Help.