Customer Co-Design A Study in the Mass Customization Industry /

• Main Author: Thallmaier, Stefan R. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Series: Markt- und Unternehmensentwicklung Markets and Organisations
• Subjects: Business.; Market research.; Management.; Industrial management.; Sales management.; Business and Management.; Innovation/Technology Management.; Market Research/Competitive Intelligence.; Sales/Distribution.

Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) a...