The Replication of Retail Fashion Formats into Foreign Countries A Qualitative Analysis /

• Κύριος συγγραφέας: Schröder, Christoph (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Σειρά: Handel und Internationales Marketing Retailing and International Marketing
• Θέματα: Business.; Marketing.; Leadership.; Globalization.; Markets.; Business and Management.; Business Strategy/Leadership.; Emerging Markets/Globalization.

Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format eleme...

Πίνακας περιεχομένων:

• Specification of successful format transfer strategies
• Design of core and peripheral format elements
• Strategy and format element changes over time in different countries.