The Replication of Retail Fashion Formats into Foreign Countries A Qualitative Analysis /

• Main Author: Schröder, Christoph (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Series: Handel und Internationales Marketing Retailing and International Marketing
• Subjects: Business.; Marketing.; Leadership.; Globalization.; Markets.; Business and Management.; Business Strategy/Leadership.; Emerging Markets/Globalization.

Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format eleme...

Table of Contents:

• Specification of successful format transfer strategies
• Design of core and peripheral format elements
• Strategy and format element changes over time in different countries.