Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsorship in a National and International Environment /

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsorship in a National and International Environment /

Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is mor...

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Bibliographic Details
Main Author: Lucas, Christian (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
Series:Applied Marketing Science / Angewandte Marketingforschung
Subjects:
Business.
Marketing.
Management.
International economics.
Business and Management.
International Economics.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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