Strategic International Management Text and Cases /

• Main Authors: Morschett, Dirk (Author), Schramm-Klein, Hanna (Author), Zentes, Joachim (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Edition: 3rd ed. 2015.
• Subjects: Economics.; Leadership.; Economics/Management Science.; Business Strategy/Leadership.; Business/Management Science, general.; Management/Business for Professionals.

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activ...