Strategic International Management Text and Cases /

• Κύριοι συγγραφείς: Morschett, Dirk (Συγγραφέας), Schramm-Klein, Hanna (Συγγραφέας), Zentes, Joachim (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Έκδοση: 3rd ed. 2015.
• Θέματα: Economics.; Leadership.; Economics/Management Science.; Business Strategy/Leadership.; Business/Management Science, general.; Management/Business for Professionals.

A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activ...

Πίνακας περιεχομένων:

• Introduction to Strategic International Management
• The External Environment
• International Coordination
• Foreign Operation Modes
• Selected Value Chain Activities
• Selected International Business Functions.